The Monthly Grind // November 2013



Follow on Twitter Friend of Facebook


Custom Holiday Bags

Looking to get your holiday shopping done ahead of time?  We’ve got just the thing for you.

Order some great Tony’s Coffee in 12oz bags with custom labels!  Perfect as gifts for friends, family, customers and employees, these bags will sure to put a smile on faces.

Download the order sheet HERE, follow the four easy steps and sit back and relax!  If you have trouble downloading, call Emily at 925-866-2233 Ext. 101


Torani Holiday Sauces Now Available

Pumpkin isn’t just for pies.  Spice up your seasonal drink menu with Torani Pumpkin Pie Sauce and Syrup.

The sweet, rich flavor of white chocolate, dark chocolate and peppermint will add holiday sparkle to your menu.  Torani Peppermint Bark Sauce is a limited time flavor and available until the last gift is unwrapped, so place your orders now!


Magister USA Website is Revealed!

We are so excited to announce the launch of!

Browse the different models of amazing espresso machines that Magister has to offer.  Magister machines are good-looking, reliable and affordable.

Also check out our ad in Fresh Cup Magazine!!


Kiosk at UC Davis Now Open!

Holy cow!  The new King Hall Coffee kiosk is now open at UC Davis!

Swing on by between classes to enjoy a cup of Seattle’s Best Coffee and a snack.  You’re gonna need that brain fuel to keep you goin!


Carl’s Annual Italy Visit Recap

My annual trip to Milan, Italy for the Host Show this month was amazing and informative as always.

The Host Exhibition is held every two years in the heart of Milan.  Learning more about the movers and shakers in the espresso industry is good for Primo and great for our customers.

Cold steam frothing, super automated espresso equipment and traditional machines are making headway…


Remember This Guy?

Who could forget our favorite salesman Rey?!  Well lucky for Primo, heeeeeeeeeeeeee’s back!

If you need any sales support, feel free to email him here.


1oz Torani Pumpkin Pie Sauce

1/2oz Torani White Chocolate Sauce

8oz milk

2 shots espresso


Pour espresso into a cup.  Steam milk and Torani Sauces together.  Add steamed milk to cup.  Smile.


1/2oz Torani Peppermint Bark Sauce

4oz Big Train Organic Sereno Chai

8oz milk


Add Torani Sauce and Sereno Chai concentrate to milk and steam together.  Top with whipped cream and cinnamon if you are feeling festive.  Find the nearest fireplace and enjoy.


You all know that Primo carries white hot cups in 12, 16 and 20oz sizes.  But now we are carrying a 24oz hot cup!  

The new cups fit the same black hot lids and java jackets that we currently carry so that’s nice too.

Order today!





12893 Alcosta Blvd

Suite D

San Ramon, CA  94583


Mon-Fri:  8am – 5pm

Sat-Sun: Closed, Sorry.