The Monthly Grind // July 2012



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The Golden Gate Bridge turned 75 this past Memorial Day weekend!  Looks pretty good for it’s age, wouldn’t you agree?

If anyone out there was lucky enough to participate in the festivities, hope you were able to sneak over to Sausalito to one of our favorite customers Cavallo Point.  The view of the bridge is literally breathtaking from Cavallo Point’s Murray Circle Restaurant–be sure to check it out!

Summer is around the corner!  Kick off your summer sales with a smoothie sale!

From June 25 through August 31, we are offering an instant $4.00 discount per case of Torani Real Fruit Smoothie Mix.  Talk to your account rep for more details.

It’s that simple.

OMG I love this coffee

We’re lucky.  We get to drink a ton of coffee.  I love coffee.  But how many times do you get to say , “OMG I love this coffee”?  It’s not every day.  So, when those words exit my mouth, I feel like I gotta tell someone.

My favorite Tony’s Coffees “Taste Of Place” Single Origin that we’re currently featuring is the Peru CEPICAFE.  Why?  I love full-bodied coffees that also offers a great balanced citrusy acidity.  It’s not every day that you get both in the same cup.  Oh, and it’s also pretty neat that it’s Organic and Fair Trade certified.

Tony’s also adds the following information that will help you chat about the Peru CEPICAFE and look cool in front of your friends:


Producer: Central Piurana de Cafetaleros (CEPICAFE)

Members: 3,200

Region: Piuran Mountains of Cajamarca

Altitude: 900-1700 meters

Varietal: Typica, Caturra, Bourbon, Pache

Processing:  Fully washed and sun dried

Certifications: Organic, Fair Trade USA

Country: Peru

This coffee is currently available but, just like fruit, it’s seasonal and won’t be here forever so you’d better get some now!

Bye Bye Pia :(

After four years of working at Primo, our dear Service Coordinator Extraordinaire has moved on.  We wish her luck and are going to miss her dearly.

If you’ve called us for service lately, you have probably spoken to our new Service Coordinator Arielle Lindsey.  We’re all totally pumped to have Arielle on the Primo team!


Well, it’s that time again!  It’s getting warmer and what better way to welcome the summer than with some refreshing smoothies!

In case you didn’t know, Primo not only rocks at selling everything coffee related, but we also offer three awesome lines of smoothies!  Whether you’re interested in a shelf stable smoothie mix or fresh frozen, we’ve got it!

Contact us for more information!




12893 Alcosta Blvd

Suite D

San Ramon, CA  94583


Mon-Fri    8:00am – 5:00pm

Sat-Sun   Closed